Focusing your marketing dollars on the web has become a common practice nowadays. Doing so, provides numerous opportunities for cheap and effective communication with your customers. However, online success isn’t a walk in the park. It should be achieved through a range of internet marketing strategies and techniques. In order to make your website one of the most powerful revenue generators you to:
1. Start from keywords
Keyword research is the cornerstone of a great online presence. You need to know what your target audience is searching for and how often they search for particular keywords. The results of this reseach will determine what keywords, phrases, and long-tail keywords are incorporated into website. Although keyword research tools provide a wide range of useful data, simply talking to your sales or customer service team about how clients refer to certain products can go a long way in determining niche keywords. We take a holistic approach to keyword research to identify all possible keyword variations that can be used to reach your target audience.
2. Provide a great user experience
I had a difficult time selecting between keyword research and user experience as number 1. The fact is regardless of how well optimized your website is it will not bring in qualified leads without great keyword research. So keyword research is number 1. However, user experience is what make users stay on and interact with your website. It is an important indicator as to whether a user is likely to return to your website. And in case you didn’t know, Google will boost your ranking if it see that users return to your site.
3. Stay in touch with the visitors
The most effective way to encourage your clients to communicate and maintain relationships with your clients is to create online newsletters and invite your website visitors to sign up. Website newsletters answer different needs providing your customers with your website news and always keeping them informed concerning your company business. Laconic and well written newsletters will be appreciated by your clients and show how reliable and customers-friendly you are.
4. Run a blog
Starting up a business blog will both drive a huge amount of traffic to your website and help to get closer to your customers. Posting news, events reviews and just content that your customers may find interesting is very useful for your source. Besides, your visitors are allowed to take part by writing comments and their suggestions to the posts which makes them even more attracted.
5. Use RSS
Syndicating your site content with RSS helps to get more links to your site and update your content spreading to it among others. It is simple and efficient way of sharing the content with your subscribers and other websites. RSS feeds are very easy to implement and improve your website visibility greatly. Besides, search engines pay a lot of attention to RSS feeds which means better rankings and site popularity.
6. Write press-releases
Send press-releases about your products and services to the news sites for the users to read them and get interested. Such technique will not only attract visitors to your site but also increase the backlinks amount by means of which your website will rank higher in the search engines. Before you will submit your press-release do keyword research again and find a better place for it to be posted.
This is a general list of the most important marketing strategies you can implement to make your website a profitable place. They will appear a successful start for your online business wellbeing and popularity.